Research report — not peer reviewed
9 October 2026
Where presidential campaigns go, and what travels online: a pre-registered search of US county election returns, 2016–2024
Olaf C. Woodall
One argument about national campaigns holds that candidates can skip small places, because the internet carries their message there anyway, and should campaign in big cities instead. Its premises were tested on every US county outside Alaska and Connecticut in the 2016, 2020 and 2024 presidential elections. The same data were then searched, one pre-registered hypothesis at a time, for what decides where campaigns hold events and how county votes move.
Campaigns already go where people live, and a visit barely moves its own county's vote, so these data give no vote-based reason to prefer big cities over small states. Counties did swing with the distant places they are tied to on Facebook, but both swings happen in the same election, so whether online ties carried the change is left open.
What it found
- One campaign event, its county's vote
- +0.07 pointsDemocratic event · 95% CI −0.20 to +0.34 · Republican event −0.20 (−0.41 to +0.01) · half a point excluded
- Population, per log unit
- +0.158 events95% CI 0.112 to 0.204 · within contested states · same sign in 2016, 2020 and 2024
- Events hosted last election, per event
- +0.503 events95% CI 0.370 to 0.636 · beyond population, lean, closeness and the last swing
- Data
- MEDSL county returns, FairVote event trackers, Meta Social Connectedness Index, Census
- Sample
- 3,104 counties in 2016, 2020 and 2024: 9,312 county-elections and 863 public events
- Outcome
- Two-party swing, turnout change and public campaign events per county
- Design
- Within-state comparisons, design-based regression, 11 pre-registrations
- Licence
- CC BY 4.0
Nineteen hypotheses were registered for the final stage of the search, which aimed to find three causes. Two passed every causal criterion and seventeen did not; all nineteen are reported. The strongest online pattern, a county's swing tracking that of its out-of-state Facebook friends (r = 0.72), is reported as a correlation.
Read the reportPDF · 453 KB · 12 pages